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Bio
Mark Cook is a New York Times bestselling leader of work results. Sellers and buyers of technology hire Mark for rapid innovation of sticking points and new opportunities. Mark's 4,000 wins at top brands include: sales prospecting, reference programs, product discoveries, operations and leader strategies.
Mark hosts Bold Breakthroughs, a video/podcast on YouTube, Apple etc. to unstick priorities and create breakthroughs in results. After earning a masters in business, Mark led nine global studies, including the largest-ever on award-winning pivots. Mark has led as a turnaround CEO, executive of sales and marketing and a co-founder of C7's tech-exit of $123 million. His passion for helping stems from early mentors Hyrum Smith, Stephen Covey and Ray Noorda. Mark is a father to five sons with his wife Annika. |
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Accolades
“Mark’s concepts are real world, advanced strategies that anyone leading needs.”
-Glenn Seninger, Group Vice President, Oracle
“Mark is a proven business builder and rare leader.”
-Stephen Covey, Seven Habits of Highly Successful People
“The patterns of leadership Cook outlines can and will make a significant difference in revenue gains.”
-Steve C. Wheelwright, PhD, Harvard Business School Emeritus
“Mark is a natural leader. He drew people into a vision, turned revenue around, and led an exit for millions.”
−Drew Judkins, former co=owner, Cumulus
“Every team faces a next big thing. Cook attacks rapid innovation for teams and better strategy for leaders!”
-John Grant, CFO, Outpar
“Mark has a critical eye and positive energy building top teams. No one sizes up essentials and people better.”
−Kelly Phillipps, Founding CEO, C7
Additional Background
Mark's Windfall Series is a method for creating breakthroughs. His practices unstick sales prospects, IT pivots and ops profits. Cook's executive leadership, global studies, bestsellers, start-ups, adjunct university teaching and MBA and Marketing degrees don't explain all his enthusiasm. Mark's national championship rugby, three ironmans, and two decades of sports coaching lend to his energy while speaking to firms like: Oracle, Zimmer Biomet, Subway, William-Sonoma, Dow, Ragnar, GE, BofA, Home Depot, Zions Bank, Extra Space Storage, Commscope, plus Intermountain, Norton, and NorthBay Healthcare networks etc.
Mark has spoken to global webcast audiences and in 50+ international cities including: New York, Athens, Los Angeles, Montreal, Chicago, Toronto, Seattle, Vancouver, San Francisco, London, Dallas, Stockholm, Houston, Atlanta, Miami, Tampa, and more.
Mark's work with teams come after leading Harvard, Stanford, and Cambridge PhDs in investigations of millions of business outcomes and his iconic interviews like: Dr. Marty Cooper the inventor of the cell phone, Dr. Brad Parkinson the father of GPS, Herb Kelleher co-founder of Southwest, Presidential Candidate Liddy Dole, Egypt's Jehan Sadat, and legends Dick Vermeil, Arnold Palmer, Walter Payton, Heather Stone (President, Teton Sports), Larry King, Dr. Laura Schlessinger, Gary Player, Carl Lewis, Stephen R. Covey, Walter Payton, Larry King, Ken Griffey Jr., Dr. Laura Schlessinger, Lou Piniella, Ray Noorda, Carl Lewis, Jon Huntsman, Kyle Whittingham (FBS coach of the year), Charles Sorenson (top-three healthcare CEOs), Agbor Agbor (CEO, UT Water), Jim Olson (NBA team president), Rami Goldratt (CEO/The Goal), Hyrum Smith (founder FranklinCovey), Kent Murdock (CEO, OC Tanner), John Pingree (CEO, UTA), Thomas Monson (president, CJCLDS), Ken Lamneck (CEO, Insight Innovation), Kevin Childs & Drew Judkins (Partners, CallCorp) and hundreds of tech leaders.
Mark's Windfall Series is a method for creating breakthroughs. His practices unstick sales prospects, IT pivots and ops profits. Cook's executive leadership, global studies, bestsellers, start-ups, adjunct university teaching and MBA and Marketing degrees don't explain all his enthusiasm. Mark's national championship rugby, three ironmans, and two decades of sports coaching lend to his energy while speaking to firms like: Oracle, Zimmer Biomet, Subway, William-Sonoma, Dow, Ragnar, GE, BofA, Home Depot, Zions Bank, Extra Space Storage, Commscope, plus Intermountain, Norton, and NorthBay Healthcare networks etc.
Mark has spoken to global webcast audiences and in 50+ international cities including: New York, Athens, Los Angeles, Montreal, Chicago, Toronto, Seattle, Vancouver, San Francisco, London, Dallas, Stockholm, Houston, Atlanta, Miami, Tampa, and more.
Mark's work with teams come after leading Harvard, Stanford, and Cambridge PhDs in investigations of millions of business outcomes and his iconic interviews like: Dr. Marty Cooper the inventor of the cell phone, Dr. Brad Parkinson the father of GPS, Herb Kelleher co-founder of Southwest, Presidential Candidate Liddy Dole, Egypt's Jehan Sadat, and legends Dick Vermeil, Arnold Palmer, Walter Payton, Heather Stone (President, Teton Sports), Larry King, Dr. Laura Schlessinger, Gary Player, Carl Lewis, Stephen R. Covey, Walter Payton, Larry King, Ken Griffey Jr., Dr. Laura Schlessinger, Lou Piniella, Ray Noorda, Carl Lewis, Jon Huntsman, Kyle Whittingham (FBS coach of the year), Charles Sorenson (top-three healthcare CEOs), Agbor Agbor (CEO, UT Water), Jim Olson (NBA team president), Rami Goldratt (CEO/The Goal), Hyrum Smith (founder FranklinCovey), Kent Murdock (CEO, OC Tanner), John Pingree (CEO, UTA), Thomas Monson (president, CJCLDS), Ken Lamneck (CEO, Insight Innovation), Kevin Childs & Drew Judkins (Partners, CallCorp) and hundreds of tech leaders.
Research Studies
The studies below include quantitative and qualitative studies of work results and the means to achieve such results. Leading decades of work research helps Mark Cook and his Windfall Partners predict whether a leader or individual will produce exceptional business results or not. Predictions are based on the degree that specific actions have been taken. Having his work create bestsellers and thousands of successes for audience members, Windfall Partners' principal offers certifications too.
Rapid Innovation
Exceptional Team Members
Interviewed 1,000 leaders and teammates about top performing team members. Identified actions, focus, emphasis on exceptional results and lifts of productivity of 22% (Windfall Partners '20). 
Great Work
Led investigation of 2 million innovative teams; award winners vs. non-winners. Samples of 10,000 cases revealed five actions improved odds of exceptional results 10.3X (Great Work '14). 
Exceptional Results
Led investigation of 2,000 projects with Forbes Research and Cambridge, Harvard, Stanford, and BYU PhDs. Seven actions predicted nine exceptional results, including financial impact (Forbes, Cicero, and OC Tanner '14). |
Leader Strategy
Tech Leader Strategies
Interviewed 200 global innovators from 31 countries, 100 onsite including: Google, Oracle, CA, IBM, L3, USAF, GE, Biomet, Simplus, etc. Four strategies lead exceptional results. (Windfall Series '20). 
Leaders of Great Work
Led global study of nearly 3,000 leaders in 13 countries on six continents plus focus groups in five states. Three areas of leadership predicted the greatest outcomes (Cicero/OC Tanner '18) 
Iconic Leadership
Interviewed 50 icons: Herb Kelleher, Liddy Dole, Jehan Sadat, Arnold Palmer, Stephen Covey, Walter Payton, Larry King, Ken Griffey Jr., Dr. Laura, Lou Piniella, Gary Player, Ray Noorda, Carl Lewis, etc. (FranklinCovey '99). |
Revenue Growth
Growth Point
Interviewed 200 top salespeople. Eight prospect successes accelerated sales cycles and created exceptional growth (Windfall Series '20). 
Leading Client Growth
Interviewed 300 top salespeople. A focus on eight prospect goals created exceptional growth (OC Tanner '11). 
Sales Blazers
Interviewed 300 top sales leaders (avg. 29 percent growth compared to 5-percent status quo). Eight practices create exceptional growth. Sales Blazers became the number one Amazon bestseller in Sales (Sales Blazers '08) |
Mark's Big Why
"I live to create breakthroughs. At 15, my dad passed. My escape from a seeming catastrophic future began my striving for breakthrough. I was pushed into the workforce that year and have studied how to get unstuck and pivot ever since. After a four-month and near-fatal spine infection brought my exit from corporate life, I took my own medicine and pivoted into my own practice. I thirst for your people's breakthroughs and guarantee them. Greatness can help, but everyone deserves to know how to get unstuck, pivot and break through. I've discovered how. No one can improve your results as quickly as I. It's what I do and what I love! Let's model together the thousands of success stories I've witnessed. Let's create a breakthrough on your priority!"
Windfall Partners, LC
A "pivot" was originally the pin on a pinwheel, a signal for coming storm. A "wind·fall" in the 1400s, was a storm that blew a bounty of low-hanging fruit from trees. Today, Mark Cook, owner of Windfall Partners, creates unexpected profits. He is a New York Times bestselling innovator with global research and client-proven practices. He speaks and embeds in teams to create windfalls.
Today, a "windfall" is an exceptional gain from a surprising source. Windfall Partners helps people become the surprising source of new gain. Founder, Mark Cook, the creator of the method called the Windfall Series.
Business, leadership, IT and sales windfalls are the goals. Keynotes and embedded team work follow research-based, proven practices. Windfall Partners promotes Mark Cook as the principal brand and his keynotes as the first and primary offering. But follow-on team work finishes such dramatic improvements, Cook guarantees ROI. Workshop participants create exceptional wins in just a day or quarter.
Today, a "windfall" is an exceptional gain from a surprising source. Windfall Partners helps people become the surprising source of new gain. Founder, Mark Cook, the creator of the method called the Windfall Series.
Business, leadership, IT and sales windfalls are the goals. Keynotes and embedded team work follow research-based, proven practices. Windfall Partners promotes Mark Cook as the principal brand and his keynotes as the first and primary offering. But follow-on team work finishes such dramatic improvements, Cook guarantees ROI. Workshop participants create exceptional wins in just a day or quarter.
