A windfall is an unexpected profit from a surprising source. Mark's keynotes and coaching create unexpected profit by equipping you to be the surprising source. Gain rapid results with the research-based, practice-proven Windfall Series. Some earn CPE!

​Business Windfall

Find $100,000+ in one meeting. Look closely at 25 financial levers neglected, pivot products or operational constraints. Mark led the largest-ever study of award-winning innovation that became a New York Times bestseller. More importantly, 200 finance pros helped design a fast windfall start.

Your eguide to innovation and financial windfalls

Revenue Windfall

Grow revenue fast. Check 30 levers of sales growth and put more to work for you. Mark worked with hundreds of top salespeople who achieved 30 percent growth vs. the status quo's 5 percent to author an Amazon #1 bestseller. Clients follow eight prospect needs to revenue windfalls.

Your Guide to Revenue Windfall

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Strategy Windfall  

Create a clear destination with a path. Engage your teams in a vivid vision, motivational mission, team objectives and individual goals. Upgrade five areas of strategy to escape corporate fog. Mark led a study of leaders in 13 GDPs (every continent) whose clarity created strategy windfalls.

Your Guide to Upgrade Strategy!    

Leadership Windfall

Mark shares his work with iconic leaders. Dr. Brad Parkinson led creation of GPS. Marty Cooper led the invention of cell phones. Jehan Sedat led Womens’ rights in Egypt and Herb Kelleher co-founded the unparalleled Southwest. Apply practices from 100 more leadership windfalls.

Your Example of Leading Today's Workforce.

 

Mark led 9 global studies of 2 million successes with Harvard, Stanford and Cambridge PhDs. He's interviewed 100+ icons from inventors of the cell phone and GPS to leaders at great healthcare brands. Mark's spoken in New York, Los Angeles, Chicago, Seattle, San Francisco, Dallas, Houston, Atlanta, Miami, Athens, Toronto, London, Montreal, Stockholm, Vancouver and 50 more.

“Mark’s concepts are real world, advanced strategies that anyone leading needs.”
-Glenn Seninger, Group Vice President, Oracle

“Mark is a proven business builder and rare leader.”
-Stephen Covey, Seven Habits

“Every team faces a next big thing to compete. Cook attacks rapid innovation for teams and better strategy for leaders!”
-John Grant, CFO, Outpar

“The patterns of leadership Cook outlines can and will make a significant difference in revenue gains.”
-Steve C. Wheelwright, PhD, Harvard Business School Emeritus

 

Examples of Cook's Wins

• A top-five technology firm won five prospects after Mark's workshop.
• A global accounting team saved a quarter million integrating A/R better.
• A merchandiser pivoted locations and doubled sales by millions.
• Purchasing changed a source and helped close a $150,000 prospect.
• A food company increased several territory sales 15 percent.
• Two healthcare engineers simplified data storage, saving over $100,000.
• Doctors saw new outcomes and patient satisfaction scores.
• Nursing teams transformed team process, improving patient care.
• Accountants at a jet manufacturer reshaped cash accounting processes.
• Developers at a top national bank improved mobile app features.
• A national grocer changed pricing process, finding $145,000 for service.
• A racing company gained new skill, merchandise, and sales growth.
• A leader on probation gained support and insights, saving her career.
• ​And many, many more...

Butterfields, Owners of Several Businesses

Dr. Brian Randle, Owner of 8 Ortho. Offices

 

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