Mark creates breakthroughs and pivots. A "pivot" was originally the pin on a pinwheel, a signal of coming storm. A "wind·​fall" in the 1400s, was a storm that blew a bounty of fruit from trees. Today, Mark creates unexpected profits. As a New York Times bestselling innovator, Mark speaks and embeds in sales, IT and ops teams. His global research and proven practices create windfalls.

​Business Teams

Find $100,000+ in one meeting. Pivot one of 25 financial levers, often neglected. Or pivot products or operational constraints. Mark led the largest-ever study of award-winning innovations that became a bestseller. More importantly, 4,000 clients and 200 finance pros helped craft a fast, first windfall for you.

Your eguide to innovation and financial windfalls

Sales Teams

Pivot a sales priority. Check 30 growth levers and 70 selling points to find breakthroughs. Mark worked with hundreds of top salespeople who achieved 30 percent growth vs. the status quo's 5 percent to author an Amazon #1 bestseller. Mark pivots each person's priority to create windfalls.

Your Guide to Revenue Windfall

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Strategy Upgrades  

Define destinations. Clear the path. Engage teams in a vivid vision, practical mission, team objectives and individual goals. Upgrade five areas of strategy to escape corporate fog. Mark led an international study of leaders with strategy windfalls.

Your Guide to Upgrade Strategy!    

IT & Leadership Teams

Insights from iconic interviews: Dr. Brad Parkinson created GPS. Marty Cooper invented cell phones. Jehan Sedat led Womens’ rights in Egypt and Herb Kelleher co-founded Southwest. Also, apply practices from 100 of today's leadership windfalls.

Your Example of Leading Today's Workforce.

 

Mark led 9 global studies of 2 million successes with Harvard, Stanford and Cambridge PhDs. He's interviewed 100+ icons from inventors of the cell phone and GPS to leaders at great healthcare brands. Mark has spoken in New York, Los Angeles, Chicago, Seattle, San Francisco, Dallas, Houston, Atlanta, Miami, Athens, Toronto, London, Montreal, Stockholm, Vancouver and 50 more.

“Mark’s concepts are real world, advanced strategies that anyone leading needs.”
-Glenn Seninger, Group Vice President, Oracle

“Mark is a proven business builder, brilliant salesperson and rare leader.”
-Stephen Covey, Seven Habits

“Every team faces a next big thing to compete. Cook brings method to pivots for teams and better strategy for leaders!”
-John Grant, CFO, Outpar

“The patterns of leadership Cook outlines can and will make a significant difference in revenue gains.”
-Steve C. Wheelwright, PhD, Harvard Business School Emeritus

 

Examples of Cook's Pivots

• A top-five technology firm won five prospects after Mark's workshop.
• Global accounting and IT teams saved $250,000 integrating A/R better.
• A racing company pivoted merchandise and selling to grow $7 million.
• Purchasing changed a source that helped close a $150,000 deal.
• A food company increased several territory sales 15 percent.
• Two healthcare engineers simplified data storage, saving $100,000.
• Doctors pivoted new outcomes and patient satisfaction scores.
• Accountants at a jet manufacturer reshaped cash practices.
• Developers at a top national bank improved mobile app features.
• A national grocer changed pricing process, finding $145,000 profit.
• Nursing teams pivoted a team process, improving patient care.
• A merchandiser pivoted locations and doubled sales by millions.
• A leader on probation gained support and insights, pivoting her career.
• ​And many, many more...

Butterfields, Owners of Several Businesses

Dr. Brian Randle, Owner of 8 Ortho. Offices

 

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