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Bio
Mark Cook has coached 4,000 individuals and leaders at top brands to strategize and pivot results. Mark's new Windfall Series includes a set of proven ways to get new results. Mark is both a New York Times and Amazon bestselling author and has led nine international studies on award-winning innovation, leader strategies, and sales growth. He has led teams as a turnaround CEO, executive of sales and marketing and a co-founder of C7's tech-exit of $123 million. Mark's coaching, speaking, and workshopping passion was gained early in his career with mentor Stephen Covey. Mark is father of five sons with his wife Annika.
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Accolades
“Mark’s concepts are real world, advanced strategies that anyone leading needs.”
-Glenn Seninger, Group Vice President, Oracle
“Mark is a proven business builder and rare leader.”
-Stephen Covey, Seven Habits of Highly Successful People
“The patterns of leadership Cook outlines can and will make a significant difference in revenue gains.”
-Steve C. Wheelwright, PhD, Harvard Business School Emeritus
“Mark is a natural leader. He drew people into a vision, turned revenue around, and led an exit for millions.”
−Drew Judkins, former co=owner, Cumulus
“Every team faces a next big thing. Cook attacks rapid innovation for teams and better strategy for leaders!”
-John Grant, CFO, Outpar
“Mark has a critical eye and positive energy building top teams. No one sizes up essentials and people better.”
−Kelly Phillipps, Founding CEO, C7
Additional Background
Mark is the creator of the Windfall Series, business improvement methods. Cook's executive leadership, global studies, bestsellers, start-ups, degrees (MBA and Marketing undergraduate) and adjunct university teaching don't explain all his enthusiasm. Mark's national championship rugby, three ironmans, and two decades of youth coaching lend to his energy while speaking to firms like: Oracle, Zimmer Biomet, Subway, William-Sonoma, Dow, Ragnar, GE, BofA, Home Depot, Zions Bank, Extra Space Storage, Northrup Grumman, Commscope, plus Intermountain, Norton, and NorthBay Healthcare networks etc.
Mark has spoken to global webcast audiences and in 50+ international cities including: New York, Athens, Los Angeles, Montreal, Chicago, Toronto, Seattle, Vancouver, San Francisco, London, Dallas, Stockholm, Houston, Atlanta, Miami, Tampa, and more.
Mark's work with teams come after leading Harvard, Stanford, and Cambridge PhDs in investigations of millions of business outcomes and his iconic interviews like: Dr. Marty Cooper the inventor of the cell phone, Dr. Brad Parkinson the father of GPS, Herb Kelleher co-founder of Southwest, Presidential Candidate Liddy Dole, Egypt's Jehan Sadat, and legends Dick Vermeil, Arnold Palmer, Walter Payton, Larry King, Dr. Laura Schlessinger, Gary Player, Carl Lewis, Stephen R. Covey, Walter Payton, Larry King, Ken Griffey Jr., Dr. Laura Schlessinger, Lou Piniella, Ray Noorda, Carl Lewis, Jon Huntsman, Kyle Whittingham (FBS coach of the year), Charles Sorenson (top-three healthcare CEOs), Jim Olson (NBA team president), Rami Goldratt (CEO/The Goal), Hyrum Smith (founder FranklinCovey), Kent Murdock (CEO, OC Tanner), John Pingree (CEO, UTA), Thomas Monson (president, CJCLDS), Ken Lamneck (CEO, Insight Innovation), Drew Judkins (President of CallCorp) and hundreds of tech leaders.
Mark is the creator of the Windfall Series, business improvement methods. Cook's executive leadership, global studies, bestsellers, start-ups, degrees (MBA and Marketing undergraduate) and adjunct university teaching don't explain all his enthusiasm. Mark's national championship rugby, three ironmans, and two decades of youth coaching lend to his energy while speaking to firms like: Oracle, Zimmer Biomet, Subway, William-Sonoma, Dow, Ragnar, GE, BofA, Home Depot, Zions Bank, Extra Space Storage, Northrup Grumman, Commscope, plus Intermountain, Norton, and NorthBay Healthcare networks etc.
Mark has spoken to global webcast audiences and in 50+ international cities including: New York, Athens, Los Angeles, Montreal, Chicago, Toronto, Seattle, Vancouver, San Francisco, London, Dallas, Stockholm, Houston, Atlanta, Miami, Tampa, and more.
Mark's work with teams come after leading Harvard, Stanford, and Cambridge PhDs in investigations of millions of business outcomes and his iconic interviews like: Dr. Marty Cooper the inventor of the cell phone, Dr. Brad Parkinson the father of GPS, Herb Kelleher co-founder of Southwest, Presidential Candidate Liddy Dole, Egypt's Jehan Sadat, and legends Dick Vermeil, Arnold Palmer, Walter Payton, Larry King, Dr. Laura Schlessinger, Gary Player, Carl Lewis, Stephen R. Covey, Walter Payton, Larry King, Ken Griffey Jr., Dr. Laura Schlessinger, Lou Piniella, Ray Noorda, Carl Lewis, Jon Huntsman, Kyle Whittingham (FBS coach of the year), Charles Sorenson (top-three healthcare CEOs), Jim Olson (NBA team president), Rami Goldratt (CEO/The Goal), Hyrum Smith (founder FranklinCovey), Kent Murdock (CEO, OC Tanner), John Pingree (CEO, UTA), Thomas Monson (president, CJCLDS), Ken Lamneck (CEO, Insight Innovation), Drew Judkins (President of CallCorp) and hundreds of tech leaders.
Research Studies
The studies below include quantitative and qualitative studies of work results and the means to achieve such results. Leading decades of work research helps Mark Cook and his Windfall Partners predict whether a leader or individual will produce exceptional business results or not. Predictions are based on the degree that specific actions have been taken. Having his work create bestsellers and thousands of successes for audience members, Windfall Partners' principal offers certifications too.
General Innovation
Exceptional Team Members
Interviewed 1,000 leaders and teammates about top performing team members. Five actions, one focus, and prioritizing create exceptional results, lifting productivity 22% (Windfall Partners '20). 
Great Work
Led investigation of 2 million innovative teams; award winners vs. non-winners. Samples of 10,000 cases revealed five actions improved odds of exceptional results 10.3X (Great Work '14). 
Exceptional Results
Led investigation of 2,000 projects with Forbes Research and Cambridge, Harvard, Stanford, and BYU PhDs. Seven actions predicted nine exceptional results, including financial impact (Forbes, Cicero, and OC Tanner '14). |
Leader Strategy
Tech Leader Strategies
Interviewed 200 global innovators from 31 countries, 100 onsite including: Google, Oracle, CA, IBM, L3, USAF, GE, Biomet, Simplus, etc. Four strategies lead exceptional results. (Windfall Series '20). 
Leaders of Great Work
Led global study of nearly 3,000 leaders in 13 countries on six continents plus focus groups in five states. Three areas of leadership predicted the greatest outcomes (Cicero/OC Tanner '18) 
Iconic Leadership
Interviewed 50 icons: Herb Kelleher, Liddy Dole, Jehan Sadat, Arnold Palmer, Stephen Covey, Walter Payton, Larry King, Ken Griffey Jr., Dr. Laura, Lou Piniella, Gary Player, Ray Noorda, Carl Lewis, etc. (FranklinCovey '99). |
Revenue Growth
Growth Point
Interviewed 200 top sales-related people. Seven prospect successes created exceptional growth (Windfall Series '20). 
Leading Client Growth
Interviewed 300 top salespeople. A focus on eight prospect goals created exceptional growth (OC Tanner '11). 
Sales Blazers
Interviewed 300 top sales leaders (avg. 29 percent growth compared to 5-percent status quo). Eight practices create exceptional growth. Sales Blazers became the number one Amazon bestseller in Sales (Sales Blazers '08) |
Mark's Big Why
"I live to nurture success. At 15, my dad passed. I was pushed into the workplace and ever since, I’ve studied people's success to figure it out. I thirst to know. Greatness can help, but everyone deserves five secrets of great innovators and four milestones of leader success I've discovered. I may not be the one to lead your firm for 20 years, but no one can improve your results or career more in less time. It's what I love to do. I’m compelled to use success stories I've witnessed to share practices that will transform your work. See my adventures above."
Windfall Partners, LC
A "windfall" is an exceptional gain from a surprising source. Windfall Partners helps people become the surprising source of new gain. Founder, Mark Cook, is a New York Times and Amazon bestselling author, speaker, and coach. Mark's improvement frameworks include: rapid innovation for teams, strategy for leaders, and growth activities for sales—his Windfall Series.
Business, leadership, strategy and sales windfalls are the goals. Coaching, keynotes and workshops are the research-based, proven practices. Windfall Partners promotes Mark Cook as the principal brand and his keynotes as the first and primary offering. But follow-on workshops create such dramatic improvements, Cook guarantees ROI. Workshop participants create exceptional wins in just a day or two. Keynotes and workshops were born of and for corporate teams and leaders of all types.
Business, leadership, strategy and sales windfalls are the goals. Coaching, keynotes and workshops are the research-based, proven practices. Windfall Partners promotes Mark Cook as the principal brand and his keynotes as the first and primary offering. But follow-on workshops create such dramatic improvements, Cook guarantees ROI. Workshop participants create exceptional wins in just a day or two. Keynotes and workshops were born of and for corporate teams and leaders of all types.
