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• Information •
Mark CookExceptionalize Your Results!
Coaching and Keynotes to Create Windfalls
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Bio
Mark Cook has coached 4,000 individuals and leaders at top brands to strategize and innovate exceptional results. Mark's new Windfall Series includes three proven ways to improve any result. Mark is both a New York Times and Amazon bestselling author and has led nine international studies on exceptional innovations, leader strategies, and revenue growth. He has led teams as CEO and executive of sales and marketing, even co-leading C7's tech-exit of $123 million. Mark's coaching, speaking, and workshopping passion was gained early in his career with mentor Stephen Covey. Mark is father of five boys with his wife Annika.
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Accolades
“Mark’s concepts are real world, advanced strategies that anyone leading needs.”
-Glenn Seninger, Group Vice President, Oracle
“Mark is a proven business builder and rare leader.”
-Stephen Covey, Seven Habits of Highly Successful People
“The patterns of leadership Cook outlines can and will make a significant difference in revenue gains.”
-Steve C. Wheelwright, PhD, Harvard Business School Emeritus
“Mark is a natural leader. He drew people into a vision, turned revenue around, and led an exit for millions.”
−Drew Judkins, former co=owner, Cumulus
“Every team faces a next big thing. Cook attacks rapid innovation for teams and better strategy for leaders!”
-John Grant, CFO, Outpar
“Mark has a critical eye and positive energy building top teams. No one sizes up essentials and people better.”
−Kelly Phillipps, Founding CEO, C7
Additional Background
Mark is the founding partner and principal presenter of Windfall Partners, LLC (see footer). Cook's executive leadership, investigations, books, start-ups, masters in business and marketing degrees, and adjunct teaching don't explain all his enthusiasm. Mark's championship rugby, three ironmans, and two decades of youth coaching may explain his energy even better while speaking to firms like: Oracle, Zimmer Biomet, Subway, William-Sonoma, Dow, Ragnar, GE, BofA, Home Depot, plus Intermountain, Norton, and NorthBay Healthcare networks and more.
Mark has spoken to global webcast audiences and in 50+ international cities including: New York, Athens, Los Angeles, Montreal, Chicago, Toronto, Seattle, Vancouver, San Francisco, London, Dallas, Stockholm, Houston, Atlanta, Miami, Tampa, and more. Mark received a business undergraduate, masters, and adjunct teaching position at the University of Utah.
Mark's work with teams come after leading Harvard, Stanford, and Cambridge PhDs in investigations of millions of business outcomes and his iconic interviews like: Marty Cooper the inventor of the cell phone, Dr. Brad Parkinson the father of GPS, Herb Kelleher co-founder of Southwest, Presidential Candidate Liddy Dole, Egypt's Jehan Sadat, and legends Dick Vermeil, Arnold Palmer, Walter Payton, Larry King, Dr. Laura Schlessinger, Gary Player, Carl Lewis, Stephen R. Covey, Walter Payton, Larry King, Ken Griffey Jr., Dr. Laura Schlessinger, Lou Piniella, Ray Noorda, Carl Lewis, Jon Huntsman, Kyle Whittingham (FBS coach of the year), Charles Sorenson (top-three healthcare CEOs), Jim Olson (NBA team president), Rami Goldratt (CEO/The Goal), Hyrum Smith (founder FranklinCovey), Kent Murdock (CEO, OC Tanner), John Pingree (CEO, UTA), Thomas Monson (president, CJCLDS), Ken Lamneck (CEO, Insight Innovation), and hundreds of tech leaders.
Mark is the founding partner and principal presenter of Windfall Partners, LLC (see footer). Cook's executive leadership, investigations, books, start-ups, masters in business and marketing degrees, and adjunct teaching don't explain all his enthusiasm. Mark's championship rugby, three ironmans, and two decades of youth coaching may explain his energy even better while speaking to firms like: Oracle, Zimmer Biomet, Subway, William-Sonoma, Dow, Ragnar, GE, BofA, Home Depot, plus Intermountain, Norton, and NorthBay Healthcare networks and more.
Mark has spoken to global webcast audiences and in 50+ international cities including: New York, Athens, Los Angeles, Montreal, Chicago, Toronto, Seattle, Vancouver, San Francisco, London, Dallas, Stockholm, Houston, Atlanta, Miami, Tampa, and more. Mark received a business undergraduate, masters, and adjunct teaching position at the University of Utah.
Mark's work with teams come after leading Harvard, Stanford, and Cambridge PhDs in investigations of millions of business outcomes and his iconic interviews like: Marty Cooper the inventor of the cell phone, Dr. Brad Parkinson the father of GPS, Herb Kelleher co-founder of Southwest, Presidential Candidate Liddy Dole, Egypt's Jehan Sadat, and legends Dick Vermeil, Arnold Palmer, Walter Payton, Larry King, Dr. Laura Schlessinger, Gary Player, Carl Lewis, Stephen R. Covey, Walter Payton, Larry King, Ken Griffey Jr., Dr. Laura Schlessinger, Lou Piniella, Ray Noorda, Carl Lewis, Jon Huntsman, Kyle Whittingham (FBS coach of the year), Charles Sorenson (top-three healthcare CEOs), Jim Olson (NBA team president), Rami Goldratt (CEO/The Goal), Hyrum Smith (founder FranklinCovey), Kent Murdock (CEO, OC Tanner), John Pingree (CEO, UTA), Thomas Monson (president, CJCLDS), Ken Lamneck (CEO, Insight Innovation), and hundreds of tech leaders.
Research Studies
The studies below include quantitative and qualitative studies of work results and the means to achieve such results. Leading decades of work research helps Mark Cook and his Windfall Partners predict whether a leader or individual will produce exceptional business results or not. Predictions are based on the degree that specific actions have been taken. Having his work create bestsellers and thousands of successes for audience members, Windfall Partners' principal offers certifications too.
General Innovation
Exceptional Team Members
Interviewed 1,000 leaders and teammates about top performing team members. Five actions, one focus, and prioritizing create exceptional results, lifting productivity 22% (Windfall Partners '20). 
Great Work
Led investigation of 2 million innovative teams; award winners vs. non-winners. Samples of 10,000 cases revealed five actions improved odds of exceptional results 10.3X (Great Work '14). 
Exceptional Results
Led investigation of 2,000 projects with Forbes Research and Cambridge, Harvard, Stanford, and BYU PhDs. Seven actions predicted nine exceptional results, including financial impact (Forbes, Cicero, and OC Tanner '14). |
Leader Strategy
Tech Leader Strategies
Interviewed 200 global innovators from 31 countries, 100 onsite including: Google, Oracle, CA, IBM, L3, USAF, GE, Biomet, Simplus, etc. Four strategies lead exceptional results. (Windfall Series '20). 
Leaders of Great Work
Led global study of nearly 3,000 leaders in 13 countries on six continents plus focus groups in five states. Three areas of leadership predicted the greatest outcomes (Cicero/OC Tanner '18) 
Iconic Leadership
Interviewed 50 icons: Herb Kelleher, Liddy Dole, Jehan Sadat, Arnold Palmer, Stephen Covey, Walter Payton, Larry King, Ken Griffey Jr., Dr. Laura, Lou Piniella, Gary Player, Ray Noorda, Carl Lewis, etc. (FranklinCovey '99). |
Revenue Growth
Growth Point
Interviewed 200 top sales-related people. Seven prospect successes created exceptional growth (Windfall Series '20). 
Leading Client Growth
Interviewed 300 top salespeople. A focus on eight prospect goals created exceptional growth (OC Tanner '11). 
Sales Blazers
Interviewed 300 top sales leaders (avg. 29 percent growth compared to 5-percent status quo). Eight practices create exceptional growth. Sales Blazers became the number one Amazon bestseller in Sales (Sales Blazers '08) |
Mark's Big Why
"I live to nurture success. At 15, my dad passed. I was pushed into the workplace and ever since, I’ve studied people's success to figure it out. I still thirst to learn. Greatness can help, but everyone deserves five secrets of innovators and four markers of leader success that I've discovered. I may not be the one to lead your firm over 10 years, but no one can improve your results or career more in less time. It's what I love to do. I’m compelled to tell the success stories I've witnessed and share the practices along these paths. See how I discovered them above."
Windfall Partners, LC
A "windfall" is an exceptional gain from a surprising source. Windfall Partners helps people become the surprising source of new gain. Founder, Mark Cook, is a New York Times and Amazon bestselling author, speaker, and coach. Mark's improvement frameworks include: rapid innovation for teams, strategy optimization for leaders, and growth activities for sales—his Windfall Series.
The Innovation Blitz, Strategy Optimizer, and Growth Point coaching, keynotes and workshops are research based and practice proven. Windfall Partners promotes Mark Cook as the principal brand and his keynotes as the first and primary offering. But follow-on workshops create such dramatic improvements, Cook guarantees ROI. Workshop participants create exceptional quick wins in just a day or two. Keynotes and workshops were born of and for corporate teams and leaders of all types.
The Innovation Blitz, Strategy Optimizer, and Growth Point coaching, keynotes and workshops are research based and practice proven. Windfall Partners promotes Mark Cook as the principal brand and his keynotes as the first and primary offering. But follow-on workshops create such dramatic improvements, Cook guarantees ROI. Workshop participants create exceptional quick wins in just a day or two. Keynotes and workshops were born of and for corporate teams and leaders of all types.
